Secrets of Success: An Interview with Adam Croft

Based in Bedfordshire, England, Adam Croft has independently published over twenty novels, selling more than 1,500,000 copies. He kindly agreed to talk to me about what makes him tick.

Can you tell me about your writing process?

adamphoto-1-2I write in my office at home. Door closed, absolute silence and focus. I’m easily distracted, so I need to be careful to turn off my phone and ensure nothing’s going to take my attention away from writing, or it won’t get done.

I tend to write my fiction in Scrivener. It’s ideal for planning and moving things about. It’s more a piece of novel project management software than it is writing software, really. I wouldn’t have got very far without technology. The vast majority of my book sales are ebooks and audiobooks. Virtually all of my marketing and promotional activity is online, too. I’m definitely a planner. I need to know where I’m going at all times, particularly with my fiction.

I publish all of my books independently. I’ve lost count of the number of publishing deals I’ve turned down. A traditional publisher can’t even come close to what independent publishing gives me.

I found you through an ad which appeared on my Facebook feed. Can you tell me about your experiences with social media advertising, how successful it has been for you and if you have any advice for those who are deciding whether to use these services?

It’s a lot harder now than it used to be. Success rates are low, but if you do hit a success it’s life changing. I’ve managed it twice, and it’s shifted 1.5 million books and given me a huge fanbase and a very comfortable life. I’d strongly recommend taking Mark Dawson’s Ads for Authors course: Taking that course completely changed my life and my career.

As a very successful indie author do you find you get taken seriously by the mainstream press, i.e. publication of interviews, press releases or book reviews, or do you find there is still a snobbery, or whatever you would call it that stops your feet getting over the threshold as soon as they know you don’t have a publishing contract with one of the big publishing behemoths?

Mainstream press does next to nothing for book sales, so it doesn’t really matter either way to me. It doesn’t form part of my strategy, so I don’t pursue it. Having said that, national newspapers have approached me for interviews a few times, and I’ve done them. However only a couple of BBC TV appearances showed a slight boost, but nothing that would’ve even covered the cost of taking the day off 🙂

Do you take time to measure your own success?

I don’t. I always move on to my next ambition. I always want to do better and better. At the moment, there are very few ambitions left as I’ve managed to tick off the vast majority of them. That’s why I’m spending a lot of my time helping other authors through my website That’s what makes me proudest and gives me the most satisfaction.


So what would be the takeaway piece of advice you would give to new writers?


With that number of published books under your belt you must be a full time writer?

Yes. I have been for a few years. My wife also works with me full-time on the business and back-office side of things, and we have a couple of other people working for us on things like PR and promotional stuff.

Your days sounds very full. Do you get much time off to relax and read?

I don’t get a lot of free time, but when I do I either tend to spend it outside (I’m a keen gardener) or with my young son. I read wherever I can, although with both my wife and I working from home and our young son running around, I don’t often get the space or quiet to do so. I tend to read for a short while before going to sleep, but I don’t tend to be able to keep my eyes open for long enough to read more than a couple of pages. The bath is often my refuge when I need to get reading done. I know I can lock myself in there and not be disturbed.


Amy Walker lives the perfect family life with her husband and two young sons. Until a knock at the door turns their lives upside down. 

It’s the police. Her father-in-law is dead and they’re arresting her for his murder.


It just leaves me to thank Adam for taking time out of his busy schedule to talk with me today. All of his books, including The Perfect Lie, are available to buy from Amazon now.

If you enjoyed this interview then why not follow my blog where I’ll be posting more interviews soon. I regularly provide an insight into my own experiences as I publish my debut novel, In The End, an apocalyptic thriller that will leave you breathless, available to pre-order now.

If you’re an author, or work in the industry and you’ve got an interesting story to tell, drop me a line on


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